Linus Chang CEO of Cortex I.T. and marketer of world-leading backup software brand BackupAssist, will be attending the SBS Migration IT Pro Conference in New Orleans from May 28 – 30 to discuss optimization and how to go about increasing profits in a flagging economy.

Melbourne, Australia – May 14, 2010 – The SBS Migration IT Pro Conference in New Orleans, USA starting on May 28 focuses on Optimization: Get a Better Reality. It is a prime example of the industry rising up to support its members with effective solutions at a time when the entire industry is facing a particularly difficult challenge.
 

Times are tough for all businesses in today’s economic climate – but particularly for I.T. Professionals relying on companies with frozen budgets to create their bottom line. Their role has suddenly changed from sourcing new technology and designing systems to support a company’s information growth, to one where maximizing existing assets and finding new economies is of paramount importance.
 

“Optimization has never been quite this necessary in the past” says Linus Chang, CEO of Cortex I.T. and lead developer of its flagship product BackupAssist. “The new technology itself provided efficiencies, so the expenditure of purchasing it was justified. But now, companies all around the world have experienced massive budget cuts – they now have to meet the growing I.T. needs of their businesses with a lot less funds. That means I.T. Professionals have to change their way of thinking.”

 “BackupAssist is a fantastic product for any business looking for ways to maximize existing investments in Windows products. It is very cost-effective because it utilizes the technology they’ve already paid for in Windows. It also has built-in features that help I.T. Consultants service more clients, more professionally with greater profitability. It is a great fit with the optimization theme of this conference” Linus adds.

 BackupAssist was originally designed to achieve savings, simplicity and ease of use for SMBs establishing world’s-best practice backup strategies. Many SMBs found that more recognized backup software brands were just too complicated and came with a huge price tag that didn’t make sense.  BackupAssist is also designed in such a way that businesses can integrate new technology and backup strategies  with existing systems to make it easier for SMBs to grow.
Today BackupAssist is used by all kinds of companies in over 93 countries on more than 50,000 Windows Servers. “Its benefits in facilitating optimization strategies is no accident…optimization has always been very important to SMBs” says Linus.  “BackupAssist is a tried and true product that is already set-up to help with the challenge of optimization… its application potential has simply widened now the necessity of implementing optimization strategies has become more universal.”

Contact details:
Cortex I.T. Labs Pty. Ltd.
+61-3-9899-4681
linus.chang@cortexit.com
To find out more about attending the SBS Migration IT Pro Conference in New Orleans USA from May 28 – 30 2010, visit www.conference2010.sbsmigration.com/. To find out more about BackupAssist visit www.backupassist.com

Melbourne, Australia – May 6, 2010 – BackupAssist™ is marketed primarily on its major selling points of simplicity, ease of use and suitability for universal SMB Windows Server backup applications. However, more and more I.T. Professionals are joining up as BackupAssist Gold Resellers to access its Centralized Monitoring Console (CMC) which helps them monitor multiple installations for SMB clients in a matter of minutes.

The CMC facilities mean I.T. Professionals can take ongoing service contracts for multiple SMB clients without increasing labor costs, so they can now offer services to smaller companies that would not have been financially viable as clients in the past. Many BackupAssist Gold Resellers have reported that it increases efficiency by up to 40% – a major consideration in tough economic times when optimization is the key to maintaining profitability.

 “SMB clients tend to have few staff experienced with I.T. management and often need a lot of hand-holding” says Linus Chang, CEO of Cortex I.T. and lead developer of BackupAssist. “The BackupAssist CMC makes these customers a lot easier to service.”

The BackupAssist Centralized Monitoring Console allows multiple backups for multiple servers and multiple clients to be monitored from one consolidated daily report. This can arrive on your desk as a daily email report, or be accessed anytime online via your own personalized and secure BackupAssist Gold Reseller Portal.

The CMC automatically identifies the results of all scheduled backups by client, prioritizing any problem areas and backups that have failed to run. It even identifies probable causes for each error and automatically provides a link to the BackupAssist Knowledge base with step-by-step instructions on how to fix it – saving hours on running diagnostics and performing the tests and trial and error fixes that are usually required when using other backup software.

BackupAssist is so easy to use that an SMB’s I.T. Consultant can usually identify both the problem and the fix in seconds. They can even help an SMB client rectify the problem over the phone or by email, minimizing the requirement to waste time on site visits.

“Our Gold Resellers can also use the CMC to generate reports. It helps save time on compiling weekly backup result report logs, monthly data growth analysis and server usage reports. They can all be generated in a few minutes with a click of a button and you can even brand them with your own company logo” says Linus.

“What’s more, there are many other ways I.T. Service Providers can improve their business efficiency using BackupAssist and its add-on products” Linus adds. “It places the full range of Windows backup options at your fingertips – and that’s a great time-saver in itself.” says Linus.

To find out more about the BackupAssist Centralized Monitoring Console, visit http://www.backupassist.com/BackupAssist/tour_Monitoring.html and view the CMC video demonstration.

To enquire about becoming a BackupAssist Gold Reseller, visit http://www.backupassist.com/BackupAssist/download2.php?download_type=_STANDARD to download a free 30 day trial of BackupAssist, and visit http://www.backupassist.com/reseller/eoi.php and fill out the form to receive a Reseller Information Pack that includes pricing information in your local currency.

Contact details:

Cortex I.T. Labs Pty. Ltd.

+61-3-9899-4681

linus.chang@cortexit.com